You're Invited to SHOP THE RUNWAY Spring/Summer 2017 Bridal

April 5, 2016

You're Invited to SHOP THE RUNWAY Spring/Summer 2017 Bridal


Calling all our #HOUGHTONgirls... it's official...

On April 16th, HOUGHTON will present its Spring/Summer 2017 bridal collection during an exclusive buy-now-wear-now event in a private townhouse to a select group of editors, buyers, industry influencers and a limited number of bridal customers.

For the first time, brides and fashionistas will be able to pre-order styles directly from the new collection during the brand’s first-ever “Shop the Runway” event during New York Bridal Week. Additionally, all guests will be able to buy select styles as seen on the models including signature HOUGHTON x Commando bodysuits, separates intimates and accessories, while enjoying cocktails and listening to music curated by artist Kenyon Phillips.

Beginning April 6th, the first 100 brides to request a ticket to will be able to attend the presentation, meet designer Katharine Polk and be the first to shop the new styles.

Katharine stays true to her roots by shaking up the bridal industry season after season, so the decision to create an industry-meets-consumer experience was a natural progression. The recent changes in the ready-to-wear market led HOUGHTON to step away from the traditional runway show and inspired Katharine’s decision to present her latest bridal collection in an innovative way. “I wanted to give our girls a chance to buy straight from the runway and do away with traditional bridal lead times by offering styles immediately for purchase during and following our presentation,” she said. “Brides who attend the event will have the opportunity to order gowns as buyers simultaneously see them at market, and even receive them in time for a summer wedding – something that has never been done before in the bridal industry.”

Hurry to request tickets now!


#houseofhoughton #houghtonss17 #shophoughton #houghtongirl #shoptherunway #buynowwearnow